Sample work

The quality, before you commit to anything

I'll be straight with you: instead of borrowing someone else's portfolio, I built complete sample sites for fictional businesses. Everything below is a concept demo — not a client project — and the standard I'd build to for you.

Ember  &  Oak
Concept demo — fictional business

Ember & Oak — Wood-Fired Kitchen

A warm, editorial restaurant site: seasonal menu with tabbed sections, vegetarian marks, hours, and a reservation call-to-action built for downtown Barrie diners.

RestaurantMenu designReservations
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NORTHCUT
Concept demo — fictional business

Northcut Barber Co.

A bold classic-barbershop site: transparent CAD service pricing, barber profiles, online-booking flow, and shop hours — designed to fill chairs.

BarbershopPrice listOnline booking
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KEMPENFELT
Concept demo — fictional business

Kempenfelt Plumbing Co.

A trust-first trades site: 24/7 emergency banner, flat-rate CAD pricing tables, service-area list, and a quote-request form that captures every lead.

PlumbingLead captureEmergency CTA
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How I build

The anatomy of a Northline site

Before the design comes the structure. Every Northline build follows the same conversion anatomy — tuned to your trade, wired to your real reviews and real phone number:

  1. 01

    Sticky call bar. Your phone number follows every scroll — one tap to call, always within reach.

  2. 02

    One-line headline. What you do and where you do it, understood in the first three seconds.

  3. 03

    Trust strip. Your real credentials up top — licensed, insured, areas served. Nothing invented.

  4. 04

    Services at a glance. Every service explained plainly, each with its own path to a quote request.

  5. 05

    Real review feed. Wired to your actual Google reviews — the ones you've earned, never made up.

  6. 06

    Short quote form. Five fields, mobile-first, straight to your inbox. No account needed, nothing lost.

Want to see your business like this?

Send me your business name and I'll design a free homepage mockup for you — same quality, your branding. If you don't love it, you pay nothing.